Brave New World

These are stills from Video Projections I created with Photoshop and After Effects for a stage production of Aldous Huxley’s Brave New World. (Adapted by David Rogers. Directed by Michael Mufson at Palomar College, 2017.)  View clips here.

Design included original branding for the World State, conditioning messages, ads for Soma and other activities, fetuses floating in the hatchery, flowing textures—a consumer driven world where humans are raised in bottles and live in a metaphorical bottle throughout their lives—conditioned from infancy with hypnopaedic messaging to fulfill their societal roles, consume vigorously, and be happy all the time.

Branding for the World State was the “T”— derived from Ford’s Model T—an evolution of the Christian cross—where there is no religion but social order. The T is a symbol of productivity and the foundation of society—toggling between religious symbol and corporate-authoritarian icon.

SOMA regulates feelings—all the good effects without the consequences—so “Everyone is Happy Nowadays” and drugs and alcohol are in the past. Relationships are simply about sex, so life is uncomplicated—allegedly.