About Greg

Engaging Hearts & Minds Through the Art of Design

To me, the Art of Design is about crafting experiences with an intricate balance of Form, Feel, and Functionality. Engaging visuals to pull people in, strong design and imagery to make an emotional connection, and lead them on a journey to inform, inspire, entertain, or solve their problems.


In college, performances by Laurie Anderson, Pink Floyd, the Phillip Glass Ensemble, Peter Gabriel, and others, radically expanded my perception of what could be conveyed through permutations of music, performance, words, art, light, space, design, and emerging technologies. I dove into digital art and design in 1982, and have continued as a Designer of Web, Print, and Multimedia communications since. 

The confluence of creativity and technology has informed everything I have done since, exploring endless modes for telling stories and creating atmospheres to create experiences that transcend, transport, or transform the viewer.

For me, design connects to more than the client or end user, but to the all systems running smoothly in the development of new things. That includes information, communication, and people. My focus is Integrated Design—melding creativity, technology, information, and available resources, shaped with elegance, beauty, humor, and clarity, to solve problems that optimize:

  • User Experience
  • Client Success
  • Team Collaboration
  • Efficient Development Cycles
  • Continuous Improvement

Simply, I make things look and feel good, and make them work well.

Expertise:

  • Extraordinary coupling of creativity and technical expertise.
  • Extensive expertise in illustration and design for web, print, and other media.
  • Expert in Adobe CS for design, illustration, and multimedia
  • Expert MS Office and database development skills to manage information
  • Strong written and verbal communications.
  • Hand coding responsive HTML5/CSS3 websites
  • Extensive WordPress experience.
  • Familiarity with PHP, JS, jQuery
  • Self-motivated individual, as well as in collaboration with clients, vendors, and cross-functional teams.
  • Experience in a wide variety of industries including sporting goods, medical, biotech, hospitality, real-estate, non-profits, arts and entertainment.
  • Developed systems allowing sustained coordination of over 40-80 concurrent design programs, delivered on-time.

 

 


 

It’s not just about the end user for me, but how to improve the process and communications along the way.

Technology must be able to perform over time.